Electrosteel: Promoting Sports at the Grassroots

CSR involment in promoting sports at the grassroots level has been called a possible gamechanger for Indian sports.

We are happy to hear that: For a long time, a key pillar of the Electrosteel Group’s CSR activities is the promotion of sport at the grassroots level.

With an objective to promote and encourage rural sports in ESL operational area, the company organized a football talent hunt competition on 15th December 2016 in Babugram Village of Chandankiyari District, Bokaro.

The students of 30 schools both boys participated. 15 boys and 15 girls (we believe in gender equalityJ) were selected from 30 schools for an advanced coaching programme funded and supported by Electrosteel.

The ground where the tournament was organized in the village was recreated and refabricated by company to make it playable.

At Electrosteel, we are confident these young sportswomen and men will represent India at the highest level someday, and make us — and their community — proud.

@PMOIndia @yasministry #makeinindia